Branding
is about ACT//
Attitude
Orchestrated behavior to drive people’s opinion
Consistency
Repetitive action to create a belief
Thorough
Meticulous observation to comprehend the target market
// Creating an Attitude need Strategy & Identity
// Communication & Touchpoint have to be Consistent
// Thorough in doing Activation & Campaign
We are here side by side to help you define your brand strategic behavior and guide you throughout each step because Branding is a long-term effort.
BRAND
STRATEGY
First thing first, you need to know your positioning. We help you in gathering Insight, Business Analysis, Competitor Analysis, and of course Market Research because Branding is all about facts.
Then we build your brand from ground zero by preparing the Brand BluePrint, to set up the Brand Values, Message, and creating the suitable Behavior, which will lead to Strategic Planning for Marketing.
BRAND
IDENTITY
Now we are clear to determine what Name to be used, what Symbol that's memorable, what Color in distinct, what Style could capture the market because we knew what has to be done.
Then we help you create a Guideline for everyone to understand the soul of the brand, and a set of implementation at all channels – stationery, print, digital, event, etc.
BRAND
COMMUNICATION
What we're talking about here are all the basic communication tools required, preparing the gear for the battle is a necessity. In business, you need to be credible by having a proper Business Card, Video content, Packaging, Sales Kit – catalog, brochure, flyer, poster, infographics, and so on.
We are here to help you prepare them because it's not a single & separate action, it's a well-planned action.
BRAND
ACTIVATION
All Brand Communication will be wasted if we don't make them active. Activation means we make sure our target market get them by channeling it right. Launching, SEO, Landing Page, Canvassing, Social Media management, and CRM are all necessary to convey the Brand Message.
We'll convey the Brand Message consistently in order to make this branding effective.
BRAND
TOUCHPOINT
It doesn't stop there, TouchPoint is a vital element to drive the customer's mind because here, they're getting their experience on how you do your business. Not only how we design the Office/Store/booth accordingly, but also how we make sure they come to us by placing the right Wayfinding, the proper Signage, a clear Fascia, and a catchy Façade.
Digital existence is also crucial, it represents how credible the brand is.
BRAND
CAMPAIGN
Now, this is how you get exposure for your promotion. Start a campaign program and make yourself heard because we help you produce the advertisement and place them on suitable channels, especially in digital media.
Whether in a Native Advertisement, Programmatic Videos, producing YouTube series, or any kind of advertisement suited for your market.